What Is Staging?
Staging is preparing a home for the real estate market to sell quicker than the competition and for more money. When you get ready to place your home on the market for sale it becomes a product. Similar to a product on the shelf at your local store, the product has features and benefits as well as pluses and minuses, and there is always competition. To beat the competition in the marketplace the product must be priced right and look better than the other products for sale. Your home is no different; it is one of many homes for sale, and you must present it to the buyers in the best way possible, and that means that you need to get it Staged. Staging is the process of preparing any home for sale, regardless of price, condition or location.
“The Way You Live in Your Home and the Way You Market and Sell Your House are Two Different Things!” Barb SchwarzThe Creator of Home Staging
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